As part of the new campaign, customers can get special access to Lucy Hale, including an in-store appearance, Instagram contest and more
NEW YORK–(BUSINESS WIRE)–Apr. 10, 2014– American Rag, available exclusively at Macy’s, today announced actress and singer Lucy Hale as the next artist to headline the brand’s “ALL ACCESS” campaign. Launched in February, the new program offers fans direct access to exclusive music, videos, contests and private meet-and-greets with some of today’s hottest musicians. Hale’s ALL ACCESS campaign for American Rag will kick off April 21 with an Instagram contest and continue through June with a variety of social activations and marketing collateral, featuring Hale modeling the latest fashion from American Rag.
“I’m so excited to work with American Rag at Macy’s on their ALL ACCESS campaign,” said Hale. “Looking forward to kicking it off in a few weeks by sharing posts, photos, and of course, music!”
American Rag’s “ALL ACCESS” campaign will bring Hale’s love of music and fashion center stage for fans this spring. The well-known actress and entertainer will take over all things social, from monthly takeovers of American Rag’s Instagram account to blogging about her passion for music and fashion on RaggedMag.com, providing customers with unique content and insight throughout the campaign. In addition, devotees will have the chance to participate in a variety of activations including:
Fans of Hale’s debut single, “You Sound Good to Me,” will be thrilled for an exclusive opportunity to listen to Lucy perform live, plus take part in a meet-and-greet*, at Macy’s Sherman Oaks store on Saturday, June 14. (*as time permits, more details to come).
Instagram Flyaway Contest
From April 21 through May 19, fans can “regram” the official contest photo posted on April 21 from @raggedmag, using the hash-tag #ARAllAccess for an opportunity to win a trip for two to Los Angeles to meet Hale at her in-store appearance and a $500 American Rag wardrobe.
“Hang w/” Lucy Hale Session
Hale will interact with fans discussing a range of topics including her favorite American Rag look and her issue of RAGGED Magazine using the “Hang w/” app on their iPhone, iPad or Android device.
RAGGED Mag Lucy Hale Issue
Beginning in May, RAGGED Mag – the Lucy Hale issue – will be available for sale at Barnes & Noble stores nationwide. Hale served as editor-at-large to curate this issue, which will feature her on the cover and provide exclusive behind-the-scenes info and photography.
Multi-talented and dynamic, Lucy Hale has captured the attention of millions as the star of ABC Family’s smash hit series, “Pretty Little Liars.” Now in its fourth season with record high ratings, Hale has won the Teen Choice Award for Choice Summer TV Female Star for the past four years and received the award for Outstanding Performance by a Female Rising Star at the 2013 Gracie Awards. Having conquered the small screen, Hale has recently completed her debut album “Road Between.” Recorded in Nashville with producer Mark Bright, the album recalls Hale’s country roots and hometown influences. The album, featuring her recent single, “You Sound Good To Me,” will hit retailers on June 3 through DMG Nashville/Bigger Picture Group. A native of Memphis, TN, Hale realized a passion for music at an early age and began voice lessons in earnest at the age of 9. She appeared on “American Juniors,” finishing in the top five and becoming a member of the band formed at the show’s conclusion. Her positive experience on the program inspired her to seriously pursue a career in entertainment. Hale has an acting resume a mile long. Most notably she starred in the critically-acclaimed series “Privileged,” “Scream 4,” “A Cinderella Story: Once Upon a Song’” and “Sisterhood of the Traveling Pants 2.”
Last February, American Rag ALL ACCESS kicked off with pop-rock group We The Kings. Throughout each campaign, participating artists will create and curate exclusive content for American Rag’s digital properties, including raggedmag.com and its social media channels. New artists will be announced throughout the year.
American Rag is available exclusively at Macy’s and on macys.com. For more information on ALL ACCESS, customers can visit raggedmag.com.
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California — are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
About American Rag
American Rag is a clothing brand for girls and guys sold exclusively at Macy’s in 610 stores nationwide, since 2003. The concept for the American Rag brand was born out of a small store called “American Rag” in Los Angeles, offering style-seekers of all types new and vintage inspired clothing. American Rag epitomizes carefree, cool style through casual clothing with an indie vibe for young men and women. The American Rag female shopper is looking for a fresh, unique style yet still wants to look and feel sexy.
Since 2006, American Rag has powered RAGGED, a free magazine featuring some of the hottest bands and artists all sporting American Rag threads. RAGGED is where music meets fashion and promises to give readers fresh inspiration for their own personal style and a new favorite band all at once. Download each issue of RAGGED, brought to you by American Rag, for FREE at http://raggedmag.com/ where music meets fashion.
For more information on American Rag or RAGGED visit facebook.com/AmericanRag or raggedmag.com.