Zendesk Launches Guide- A Next Generation Knowledge Solution- to Provide Smarter Customer Service
Guide Delivers Collective Knowledge and Machine Learning Technology to Achieve Better Customer Service Outcomes
SAN FRANCISCO, CA — May 2, 2017 — Zendesk, Inc. (NYSE: ZEN) today introduced Zendesk Guide, a smart knowledge base solution that captures the collective knowledge of an organization and combines it with machine learning (ML) technology to deliver a better customer experience. Guide empowers customer service agents to resolve inquiries with contextual insights and gives customers ML-powered self-service customer support. The result for both agents and customers is faster support resolution and outcomes from anywhere.
“Customers like the convenience of self-service and automation, but they still want answers tailored to their unique situation,” said Adrian McDermott, president of products at Zendesk. “Zendesk Guide meets this need by helping companies deliver knowledge to customers and employees with personalization through machine learning technology and context based on the customer’s journey.”
Through the use of a combination of the Zendesk API, Web Widget, and Mobile SDK as Zendesk Embeddables, Guide allows companies to deliver in-context support anywhere – apps and websites – meeting customers where they already are. And for customers who would prefer self-service, Guide makes self-service quick and convenient.
Zendesk Guide introduces two new capabilities to deliver faster resolution and better customer service: the Knowledge Capture app and Answer Bot. The Knowledge Capture app converts customer interactions into an opportunity for agents to capture and share information that enriches the knowledge base. Answer Bot utilizes information from the knowledge base, combined with advanced machine learning technology, to automate responses to customer inquiries for better service outcomes.
Knowledge Capture App
There are multiple challenges customer service agents face. For example, wasting time repeating themselves, providing the wrong answer to customers’ inquiries due to out-of-date knowledge articles, and losing product and client know-how every time a peer leaves the team. With the Knowledge Capture app, agents can share their collective knowledge with their customers and peers more effectively reduce the errors caused by outdated information and improve the quality of the self-service content over time.
Companies can use the Knowledge Capture app to:
- Increase Efficiency of Capturing Know-How: Now, customer interactions are an opportunity to capture new content, flag outdated content, and search for articles to hyperlink within tickets — all directly within Zendesk Support. The continuous feedback loop increases efficiency by creating a knowledge resource for both new and seasoned agents to use and improve their productivity and experience.
- Improve Insights on Knowledge Usage: With insights from the Knowledge Capture app, customer support managers can see which teammates are contributing to the company’s knowledge assets and which pieces of content are the best at resolving issues.
Forrester reports that 76 percent of customers prefer self-service support to find their own answers as opposed to speaking with a customer service representative . For the growing numbers of customers who would rather help themselves, Answer Bot makes self-service quick and convenient.
Answer Bot uses deep learning technology — the most advanced machine learning capabilities — to improve self-service efficiency by responding to customer’s questions with relevant knowledge base articles before they ever reach an agent. Answer Bot provides more informed answers automatically and gets smarter with every answer delivered.
Companies of all sizes can benefit from using Answer Bot to:
- Improve the customer experience: Give customers the information they need to resolve issues themselves, for faster resolution.
- Allow Agents to Focus on complex tasks and customer relationships: Automate answers to simple, repetitive questions so service agents can focus on more complex or interpersonal tasks.
Answer Bot will be first available for email and extended to other channels such as Web Form, Web Widget, and Chat over time.
Zendesk Guide was developed by Zendesk’s Copenhagen product team, who previously brought the Help Center product to market. Answer Bot was developed by Zendesk’s Melbourne data team, who previously brought Satisfaction Prediction to market.
To learn more about Zendesk Guide and how to be a part of the early access programs for both Knowledge Capture app and Answer Bot, please visit www.zendesk.com/guide.
 Forrester, “Online Self Service Dominates Yet Again. Why? It’s An Effortless Way To Get To Your Answers,” January 28, 2016 by Kate Leggett
Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers. More than 94,000 paid customer accounts in over 150 countries and territories use Zendesk products. Based in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com.